(pray) by nicHi douglas
Malik’s Role: Marketing Manager
A co-production with National Black Theatre & Ars Nova
Sept – Oct 2023
Channeling the energy and vitality of a Sunday Baptist Church service, this kinetic and vibrant choreopoem celebrates and confronts the complexity of spiritual inheritance. This story took place at Greenwich House Theater with a multigenerational “congregation” of Black women and femmes for an evening of song, dance, fellowship and the opportunity to reflect on your own beliefs.
(pray)
Creative Direction & Design Development
Malik collaborated with both the teams at NBT and Ars Nova to help build out the visual language of our marketing materials based on the themes of the piece.
Building a Content-First Marketing Strategy That Boosts Engagement
Malik worked with the Ars Nova team to build out a sizzle reel and BTS content including rehearsals and interviews with the cast and crew.
Videography by Shayla Benoit, Shady Theatrics
Photography by Ben Arons
Press Highlights
● Brooklyn Magazine: ‘BLACK FEMMES NEED TO BE FREE’: PLAYWRIGHT NICHI DOUGLAS OPENS UP ABOUT ‘(PRAY)’
● Brooklyn Rail: “In nicHi douglas’s (pray), a Musical Communion of Ancestors and Dreamers”
● Religion News Unplugged: “New Play Celebrates Black Spirituality And History”
● Ebony: “Put These National Black Theater Season On Your “Must-See List” For the Upcoming Year”
● Playbill: “National Black Theatre to Present World Premiere of (pray) Off-Broadway During 56th Season”
● Black Girls Do Theater: “An energetic, soul-nourishing service”
● Town & Country Magazine: “National Black Theatre Launches Its 56th Season With a Splash”
Thank you to all the wonderful artists who worked tirelessly on this show.